Address
13A, Pratap Nagar, Mayur Vihar Phase-1, New Delhi-110091
It’s no secret that the retail market is crowded as well as competitive. As a result, clients are provided with a wide range of choices, allowing them to spend their money however they see fit. As a result, market research is more crucial than ever in the retail industry. Your retail outlet will be better able to understand your consumer base thus make smarter decisions by speaking with customers. To make right decisions on the retail market we have brought to you a list of top notch retail market research companies in India.
“ People are always going to shop. All you need to do is enhance their retail experience to attract them to your store”
What is Retail Marketing?
The marketing of products as well as services by businesses to end users is known as retail (called a customer). Retail marketing is the practice through which retailers raise consumer knowledge and interest in their products and services in order to increase sales. Retailers can sell their products and services using a variety of tactics and strategies.
What is Retail Market Research?
The information you acquire about the market you’re about to join, your rivals and your intended audience is referred to as market research. One of the most important ways to form retail alliances, offer practical items, construct an effective marketing plan, set good rates, and create your brand positioning is to use this method. To put it another way, market analysis keeps you on track and allows you to concentrate on the most critical areas of your online and physical stores.
Big brands frequently have the financial clout and thus can undertake highly targeted surveys. Smaller merchants, on the other hand, have found a means to do research successfully. A wonderful real-life example of business research is Kickstarter campaigns. Many people publish products and ideas, but only a small percentage of them succeed. This is a clear reflection of what the market wants as well as doesn’t want.
If you start a retail business before knowing how big your audience is, how much money they have, and what products they need, you’re just as likely to fail as you are to succeed.
Way to conduct Retail market research
- Carry out a Keyword Search
- Study Existing Player
- Use past research and surveys
- Utilize Public journal
Conducting surveys and compiling data is typically thought to be a time-consuming task. But at your rescue we have top notch Retail market research companies in India to game up your research.
Top Retail Market Research Companies in India
While it is possible to save money by conducting market research in-house, it is not always the greatest option for merchants. You probably know everything there is to know about your retail brand. While this is necessary for you to execute your work, your enthusiasm and expertise can contribute to bias while conducting in-house market research. Partnering with a third-party guarantees that you don’t tamper with the data, resulting in a higher ROI as well as more powerful insights. Market researchers also know what questions to ask and even how to ask them to your target market.
To help you choose the best we have piled up leading retail market research companies in India.
Surveykshan
Website – https://www.surveykshan.com/
Contact Details :
Email– info@surveykshan.com
Phone– 8800766787, 7289038981
Address – 13-A, 2nd floor, Pratap Nagar, Mayur Vihar-1, New Delhi, 110091
About– Surveykshan is one of the leading retail market research companies in India. They conduct market research using fascinating methods in order to give you effective company ideas! As an evidence-based organization, they deliver insights and practical advice to clients all throughout India. Their educated advisors give you personalized recommendations based on an unparalleled combination of expert-led, professional, and data-driven research.
Services available at Surveykshan are-
- Quantitative Research
- Qualitative Research
- CATI
- Face-to-Face Interview
- Online Surveys
- Desk Research
IMRB International
Website – https://imrbint.com/
Contact Details :
Phone– +91-44- 42290500
Address – Mercury House, 63 Pantheon Road, Egmore Chennai- 600008
About – IMRB is the next in the list of retail market research companies in India. It is a Retail market and customer consultancy firm with a stellar reputation. IMRB collaborates with its client across the full brand lifecycle, using a unique blend of creativity and critical reasoning to create bespoke solutions that have the most impact.
The IMRB solution sets are built on lean, agile innovation and deliver genuine value to help clients make better decisions. IMRB assists companies in developing marketing and customer strategies by using its extensive network of syndicated solutions and specialty divisions. IMRB has developed solutions and strategies for global clients based on emerging market skills and understanding.
The Nielsen
Website – https://global.nielsen.com/
Contact Details :
Phone– 022 6663 2500
Address – 13-A, 2nd floor, Pratap Nagar, Mayur Vihar-1, New Delhi, 110091
About– Now we add to the list of leading retail market research companies in India-Nielsen. Nielsen is a global leader in audience insights, data, and analytics, and it is influencing the media landscape. We provide our clients with reliable intelligence that propels action by measuring behavior across all channels and platforms to find what audiences adore. Nielsen shapes the world’s media and content as a global leader in audience insights, data, and analytics. We equip our clients with unbiased and actionable insight so they can connect and engage with their audiences—now and in the future—through our understanding of people and their behaviors across all channels and platforms.
Millward Brown
Website –http://www.millwardbrown.com/
Contact Details :
Phone– +91 22 5046 9990
Address – 3rd Floor, The ORB, JW Marriott, IA Project Road, Andheri (E)Mumbai 400099
About– Millward has the insights you need to thrive, from consumer panel and media data to projecting long-term trends; from neuroscience to exit polls; from syndicated products and large-scale quantitative studies to qualitative research combining ethnography and semiotics.
Their operations in India cover the entire Kantar offering, including Business Vision & Strategy, Brand Strategy, Innovation, Brand Experience, Go-to-Market Strategy and Execution, Organizational Capability, Performance Optimization & Prediction, and Social Research. These factors make it one of the prominent retail market research companies.
Conclusion
Small businesses can expand their reach by building an ecommerce storefront or selling online with the help of proper research. Any product or service can be sold in a retail establishment. The most well-known retailers are convenience stores, gas stations, home stores, technology stores, warehouse clubs, department stores, discount stores, and chain stores. Any retailer’s success depends on having a solid base of suppliers. Consumer confidence, personal income, and interest rates on credit cards and loans can all affect retailers. Having a thorough awareness of the parameters of retailing can help any business succeed in the marketplace. Choose the ideal company from the list of retail market research companies in India enlisted above and ace your retail research game.
