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Quantitative Research – Case Studies
Surveykshan offers the entire range of quantitative Market Research methodologies including multi-lingual CATI surveys, Web Surveys and Face-to-Face Interviews.
Surveykshan experience in social research field across pan India & in neighbouring countries i.e. Bangladesh, Myanmar, Srilanka, Thailand and Nepal.
- NFHS 2 and 3 in UP
- Mother and child health care in the entire Orissa
- DLHS 4 in Andaman
- HIV/Aids awareness program across India
- Family Planning across pan India
- Quality of Life at Uttrakhand
- Konkan Railway
- Leprosy
- TB Awareness Campaign
- Swachh Pay Jal Yojna
Survey of mango farmers in Telangana [2022]
The key objectives were to:
- Survey conducted to understand the pre-harvest and post-harvest practices of mango farmers in 650 villages in Jangaon, Ranga Reddy, and Yadadri Bhuvanagiri districts of Telangana.
- Extensive survey conducted with both Qualitative and Quantitative Survey questions.
- Over 300 mango farmers interviewed during the course of the survey over the period of 1 month.
Advertising Effectiveness Tracking For A Leading Consumer Electronics Firm:
7,200 face-to-face interviews were conducted in 9 metro/tier 1 cities in India with decision makers in SEC A, B & C segments over 12 months.
The key objectives were to:
- Track the impact of client TVCs and print advertising campaigns focusing specifically on metrics such as brand image and identity, brand preference, likelihood to purchase and willingness to pay.
- Solicit feedback on the adverts in terms of brand and message recall and the overall attractiveness of the adverts.
- Gather information on category parameters such as ownership, the share of wallet etc..
New product test for a leading FMCG firm:
800 face-to-face interviews were conducted with working women and housewives from the SEC A & B segment in three metro cities and one mini-metro.
The key objectives were to:
- Gather feedback on the quality and efficacy of a new ‘hair color neutralizer’ after allowing the recruited respondents to use the product for 45 days.
- Determine acceptance drivers and reactions to proposed SKUs and corresponding price points.
- Develop an understanding of the key communication messages that will help induce trial and create differentiation for the product.
Market landscape for Electroplating Companies:
50 telephonic interviews with electroplating companies in Thailand and Indonesia.
The key objectives were to:
- To understand the overall market of the electroplating industry in Thailand and Indonesia
- To evaluate the key market leaders and create their profiles
- To understand the scope of outsourcing and exports in the electroplating sector
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