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Want to have a successful startup?
Startup research is the process of gathering and analysing information about new business ideas and determine their viability.
Startup research is essential for several reasons:
- Identifying market gaps and opportunities: By conducting research, we can help entrepreneurs identify gaps in the market that their startup can fill, as well as find opportunities that they can take advantage of.
- Understanding customer needs and pain points: With the help of research, a better understanding can be gained of the customers’ preferences and pain points to develop products and services that better meet customer needs.
- Assessing competition: With startup research, we can help understand the competition, their strength and weaknesses as well as their market share. This can be used to differentiate the startup from the competitors.
- Developing financial projections: By conducting startup research, we can help entrepreneurs in developing realistic financial projections to help them.
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How we conduct startup research
With the help of accurate market research, we at Surveykshan enable you to develop new products that meet the needs and expectations of customers.
Surveys
Surveys can be conducted in person, over the phone or online to collect information on potential customers or target audiences.
Focus Groups
Focus Groups are small groups of people brought together to discuss a specific topic and can be used to collect deep insights about the preferences, opinions and behaviours of customers.
Interviews
We can conduct interviews with customers, competitors or industry experts to get a deeper understanding of the market and potential opportunities.
Secondary Research
It involves gathering information from existing sources such as news articles, government publications & industry reports to get a broad overview of the market and to identify trends and insights.
Data Analysis
We can gain insights into customer behaviour and preferences by analysing data from sources such as website analytics, social media platforms, and sales data.
Beta Testing
It involves releasing a prototype version of a product or service to a small group of users to get feedback and insights into areas of improvement before launching it to the broader market.
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