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Get insights into the society
Social research comprises the methodical investigation of the social world with the aim of understanding social phenomena and the relationships between individuals, groups, organisations and societies.
Social research helps in various ways, including:
- Understanding human behaviour: By studying social interactions and relationships, social research can help us gain deep insights into human behaviour and the factors influencing it.
- Policymaking: It can help in making effective and efficient policy decisions by providing evidence-based insights into the effects of different policies and interventions.
- Identifying social problems: Social research can be used in identifying social problems and their underlying causes, which can help in developing more targeted and effective solutions.
- Improving social programs: It can help in the evaluation of the effectiveness of social programs, thereby ensuring that programs are meeting their goals and that the resources are being used effectively.
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Our process of conducting Social Research
Surveykshan can help you gain consumer insight by using various research methods to collect data and analyze it to uncover insights that can be used to make informed business decisions.
Surveys
Surveys are a popular way of gathering data from samples of people by using questionnaires or interviews. These surveys can be done in person, via phone or online and can easily help in identifying trends and patterns.
Focus Groups
Focus groups involve bringing together a small group of individuals to discuss a particular topic or issue in-depth. A trained moderator is involved in the moderation of the group's discussion and the responses are recorded for analysis.
Observational Research
This involves observing people and their behaviour and interactions in their natural environment. This can be done through direct observations or by using technology like cameras or sensors for observation.
Experiments
Experiments involve manipulating one or more variables in a controlled setting to observe the changes in behaviour. Experiments are useful in testing hypotheses and establishing the cause-and-effect relationship of the variables.
Case Studies
This involves an in-depth analysis of individuals, groups, or organisations to get a deep understanding of their experiences and behaviour.
Secondary Data Analysis
This comprises an analysis of existing data sources to get an insight into social phenomena. The existing data can be from various sources like government statistics or academic research.
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