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13A, Pratap Nagar, Mayur Vihar Phase-1, New Delhi-110091
Top Brand Equity Research Company – Build a Stronger, Data-Driven Brand!
Gain deep insights into customer perceptions, brand positioning, and market opportunities with expert brand research. Trusted by 500+ brands to drive strategic brand growth!
We are ISO-certified for quality and trust.
Experience a higher standard with our ISO-certified services, delivering quality with confidence.
We are ISO-certified for quality and trust.
Experience a higher standard with our ISO-certified services, delivering quality with confidence.
Understand, Position & Grow Your Brand with Research!
We specialize in evaluating brand perception, awareness, loyalty, and competitive positioning to help businesses craft compelling brand strategies that resonate with their target audience.
Brand Awareness & Perception Studies
Understand how well your target audience recognizes, recalls, and associates with your brand. We analyze consumer sentiment, brand recall metrics, and emotional connections to identify gaps and opportunities for brand enhancement.
Competitive Brand Analysis
Your brand does not exist in isolation—we benchmark it against competitors to assess its market standing. Our competitive research identifies strengths, weaknesses, opportunities, and threats so you can craft a differentiated strategy.
Brand Loyalty & Customer Retention Research
Loyal customers are the backbone of any business. We uncover what drives loyalty, what causes churn, and how you can strengthen long-term customer relationships through brand trust and engagement.
Market Positioning Research
Effective positioning ensures that your brand message, value proposition, and image align with customer expectations. We evaluate your positioning against market trends to ensure your brand stands out.
Brand Message & Communication Testing
Do your marketing campaigns and brand messages resonate with your audience? We test taglines, slogans, ads, and content strategies to ensure your brand communication creates the desired impact.
Rebranding & Brand Equity Research
Considering a rebrand? We help measure current brand equity and assess potential risks and rewards before repositioning your brand, ensuring a smooth transition without losing customer trust.
Why Brand Equity Research is Essential for Business Success
Without accurate research, branding decisions rely on guesswork. Brand research helps you navigate market complexities with confidence, ensuring your brand remains relevant, impactful, and profitable.
Understand Customer Perception
Your brand is more than just a logo—it’s an emotion that customers associate with your business. Our research helps you decode customer opinions, ensuring that your brand image aligns with customer expectations and aspirations.
Strengthen Brand Identity
An inconsistent or weak brand identity can confuse customers. Through research, we help you define a cohesive, memorable, and trustworthy brand identity that creates a lasting impression.
Maximize Market Share
Brands that understand market trends and customer behaviors identify new opportunities faster than competitors. Our research enables you to expand your market share by capitalizing on emerging trends and consumer needs.
Understand, Position & Grow Your Brand with Research!
Key Benefits of Our Brand Equity Research Services
We don’t just provide data—we deliver actionable insights that fuel brand growth.
- Improve Brand Positioning & Recognition
- Boost Brand Loyalty & Customer Trust
- Identify Market Gaps & New Opportunities
- Ensure Effective Brand Messaging
- Strengthen Competitive Advantage
- Measure Brand Equity & Growth Potential
Our Brand Equity Research Process –
Step-by-Step Approach
We follow a comprehensive, data-driven approach to uncover deep brand insights that drive growth.
1. Defining Brand Research Goals
We begin by understanding your business objectives. What do you want to learn? Are you rebranding, launching a new product, or strengthening your brand positioning? Defining these goals ensures our research is focused and results-driven.
2. Data Collection (Surveys, Focus Groups, and Interviews)
Our team gathers qualitative and quantitative insights through customer surveys, focus groups, social listening, competitor analysis, and historical brand performance tracking. This data reveals critical patterns in consumer perception and market shifts.
3. Analyzing Brand Perception & Market Position
Using advanced analytics and AI-driven sentiment analysis, we assess brand reputation, emotional resonance, and consumer sentiment, ensuring a deep understanding of how your brand is perceived.
4. Actionable Brand Strategy Recommendations
We don’t just provide insights—we craft a clear action plan with tailored branding strategies to refine positioning, enhance engagement, and maximize brand loyalty.
5. Continuous Brand Performance Tracking
Brand research is not a one-time effort. We provide ongoing tracking to measure brand shifts, market dynamics, and new consumer expectations to ensure long-term success.
Surveys Conducted
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Clients Served
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Projects Completed
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Client Testimonials –
Real Impact from Brand Equity Research
We are a trusted brand research agency, delivering accurate insights that drive real revenue growth. Here’s what our clients say:
Devdyuti Basu
Researcher
Jadavpur University
★★★★★ 5/5
Surveykshan is a highly reliable survey company for surveys and household data collection. Their team of trained surveyors ensures swift, accurate, and high-quality data gathering. Truly impressed with their efficiency—highly recommended!
Minsu Jang
Consumer Electronics
Professional
★★★★★ 5/5
Prompt and efficient service with guaranteed data authenticity. Their robust system filters out all bogus entries, ensuring only high-quality, reliable data.
Abhishek Negi
COO
TagBin
★★★★★ 5/5
Choosing Surveykshan for our survey reports was a game-changer. Their expertise in surveying 75 villages across India provided us with invaluable data, driving informed and impactful decisions.
Maximize Brand Recognition, Loyalty & Market Share with Research!
FAQs.
t is a strategic approach to understanding customer perception, brand awareness, loyalty, and competitive positioning to create an effective brand strategy.
It helps businesses align branding efforts with consumer expectations, improve messaging, and drive sustainable growth.
We work with retail, FMCG, healthcare, technology, finance, e-commerce, and more.