Address
13A, Pratap Nagar, Mayur Vihar Phase-1, New Delhi-110091
Customer research is carried out in order to determine different customer segments, demands, and behaviors.It is always focused on analyzing present or potential clients of a particular brand or product in order to find unmet customer demands and/or corporate growth prospects.
Consumer research is essential for enhancing your product and marketing to customers who want to work with you. When it comes to helping your firm continuously increase revenue year after year, interviews, surveys, and other customer research methodologies are some of your closest allies. It is always advisable to hire third party customer research companies to seek unbiased data.
4 types of customer market research
Customer market research can be divided into four categories: primary, secondary, quantitative, and qualitative. They’re complimentary, and you may utilize them both to achieve a better understanding of your customer. Continue reading for examples of consumer research and information on which type to utilize for your specific needs.
1. Primary Customer Research
Any form of primary research that you undertake directly with your target clients is referred to as primary research. The fact that you may target it to certain groups or sectors of your clients and personalize the content to your research needs is one of its biggest advantages.
2. Secondary Customer Research
Secondary research is information that has been compiled and organized by a third party, usually data aggregators or major consumer market research firms that specialize in specific industries and data kinds. This includes “syndicated research,” which is conducted, published, and sold by a market research business separately.
3. Quantitative Customer Research
Quantitative research provides statistical data on your clients, such as their age, where they purchase, and whether or not they are familiar with your brand. Online surveys are the most prevalent technique for quantitative research today. The goal is to reach a sufficient number of clients to make the results statistically reliable, allowing you to extrapolate them across your whole customer base with confidence.
4. Qualitative Customer Research
Qualitative research looks at how people feel about your product or service, as well as what motivates them. The most popular tool for qualitative research is focus groups. These are open-ended, more in-depth interviews with a smaller number of persons than quantitative research. While the interviews provide specific info, the results should only be utilized as a guide because they aren’t wide enough to be applied to your whole consumer group.
What are effective customer research processes and methods?
So, where do we start? Retailers frequently choose the type of research tool before determining their goals. This might lead to a lack of trust in the results and an inability to use them in a meaningful way. Instead, use the three-step procedure explained
1: Define your goals.
2: Determine Who You Want to Reach
3: Decide if an incentive is appropriate
Customer Research Companies
We have listed below some Customer research companies that can help you collect effective and flawless data with expertise.
Surveykshan
Website – https://www.surveykshan.com/
Contact Details :
Email– info@surveykshan.com
Phone– 8800766787, 7289038981
Address – 13-A, 2nd floor, Pratap Nagar, Mayur Vihar-1, New Delhi, 110091
About– Surveykshan is one of the leading customer research companies in India. They conduct market research using fascinating methods in order to give you effective company ideas! As an evidence-based organization, they deliver insights and practical advice to clients all throughout India. Their educated advisors give you personalized recommendations based on an unparalleled combination of expert-led, professional, and data-driven research.
Services available at Surveykshan are-
- Quantitative Research
- Qualitative Research
- CATI
- Face-to-Face Interview
- Online Surveys
- Desk Research
IMRB International
Website – https://imrbint.com/
Contact Details :
Phone– +91-44- 42290500
Address – Mercury House, 63 Pantheon Road, Egmore
Chennai- 600008
About – IMRB is the next in the list of customer research companies in India. It is a Retail market and customer consultancy firm with a stellar reputation. IMRB collaborates with its client across the full brand lifecycle, using a unique blend of creativity and critical reasoning to create bespoke solutions that have the most impact.
The IMRB solution sets are built on lean, agile innovation and deliver genuine value to help clients make better decisions. IMRB assists companies in developing marketing and customer strategies by using its extensive network of syndicated solutions and specialty divisions. IMRB has developed solutions and strategies for global clients based on emerging market skills and understanding.
1 Lotus Marketing Research Services
Website – https://www.1lotusresearch.com/
Contact Details :
Email– info3@1lotusresearch.com
Phone– +912220815152, +91 9833 279 397
Address -1Lotus Research, 1108, Opal square, 11th Floor, S. G. Barve Road, Wagle estate, Thane (West) – 400604 Republic of India
About- 1Lotus Research is a group of seasoned research specialists who can handle both quantitative and qualitative projects. Ad hoc, tracking, and syndicated work on retail, consumer products, concepts, pharmaceutical products, biologics, medical devices, and diagnostics are all part of their primary market research. 1Lotus Research specializes in healthcare, pharmaceutical, and medical research, with a diverse range of expertise and target audiences. Qualified recruiters and interviewers who have experienced in the industry for years enable and staff the in-house CATI team. 1Lotus Research performs primary healthcare, business-to-business (B2B), business-to-consumer (B2C), technology, and tourist research throughout Asia Pacific and the Middle East. This makes it one of the prominent customer research companies in India.
Seminal Research Pvt Ltd
Website – http://www.seminalresearch.com/
Contact Details :
Email– info@seminalresearch.com
Phone– +91 124 2848100
Address – Seminal Research Services Pvt Ltd, JMD Megapolis 907-911,Sohna Rd, Sector 48 Gurgaon
About- Seminal Research is one of the full-service customer research companies based in Gurgaon, India, that offers end-to-end research services in a variety of industries. They have offices in Boston and Berlin and work on projects all over the world. With operations in India, the United States, and Germany, their key strength is data collection utilizing diverse approaches all across the world.
Their operational talents include survey programming, translation, transcriptions, data processing, multilingual coding, and charting. They help a wide range of businesses, including MR firms, consultant groups, and end clients in a variety of industries, better understand their customers and drive their research needs forward faster. They are one of the industry’s most experienced data gathering firms, having specialists who have relevant experience to give the best services making them one of the leading customer research companies in the industry.
Ipsos
Website – https://www.ipsos.com/en-in/
Contact Details :
Phone– : 022 6620 8000
Address – Mumbai/Chennai/Bangalore/Gurgaon/Kolkata
Clients, according to Ipsos, require more than just a data provider; they require a partner who can provide accurate and relevant data and turn it into actionable truth. Their inquisitive specialists not only give the most exact measurements, but also mold them to provide a True Understanding of Society, Markets, and People. To accomplish this, they employ the best of science, technology, and expertise, as well as the principles of security, simplicity, speed, and substance in everything they do. This, they claim, will enable their clients to act more quickly, intelligently, and boldly. Thus they are one of the best customer research companies to select from.
To Sum Up
Customer research shouldn’t be a one-time thing you do when you first create your marketing plan; ideally, it will be an integral part of your marketing strategy and product development process. The customer research companies above are just a few of the many places you can go to learn more about your target market.
