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If B2B companies are to develop and stay competitive then they must have a thorough understanding of their industries. B2B market research and analysis provide information about customers, rivals, opportunities and risks in a specific industry. Let’s check out what B2B market research is all about and top-list B2B market research companies in India.
What is B2B marketing?
Business-to-business marketing, as the name implies, is the selling of goods or services to other businesses and organizations. In several respects, it varies from B2C marketing because it is not centered on customers.
In general, B2B marketing content is more informative and simple than B2C marketing content. This is because, unlike consumer purchases, business purchases are motivated by the impact on the bottom line. Return on investment (ROI) is rarely a financial factor for the average person, but important for corporate decision-makers.
What Is B2B Marketing Research?
B2B marketing research is the practise of gathering information about your market by surveying a sample of its participants. Existing consumers, past buyers, potential buyers, abandoned potential and influencers are all possible participants. In a dynamic employer market, research could also include current and potential employees.
The most successful businesses recognise that the industry is constantly changing thus the only way to stay on top of it is to conduct regular research. They can change their message and services to match the changing requirements of their audiences because of up-to-date intelligence.
Market research is an additional tool for listening to the customer’s voice. We’ve put up a list of the best B2B market research companies. These businesses offer market research services in both qualitative and quantitative formats.
List of Top B2B Market Research Companies in India
#1. Surveykshan
Website – https://www.surveykshan.com/
Contact Details :
Email– info@surveykshan.com
Phone– 8800766787, 7289038981
Address – 13-A, 2nd floor, Pratap Nagar, Mayur Vihar-1, New Delhi, 110091
About– Surveykshan is one of the leading B2B market research companies in India. With there strong client base from B2B market enables them to have special rooted knowledge about the industry. They conduct market research using fascinating methods in order to give you effective company ideas! As an evidence-based organization, they deliver insights and practical advice to clients all throughout India. Their educated advisors give you personalized recommendations based on an unparalleled combination of expert-led, professional, and data-driven research.
Services available at Surveykshan are-
- Quantitative Research
- Qualitative Research
- CATI
- Face-to-Face Interview
- Online Surveys
- Desk Research
#2. Nielsen India
Website – https://global.nielsen.com/
Contact Details :
Phone– 022 6663 2500
Address – 13-A, 2nd floor, Pratap Nagar, Mayur Vihar-1, New Delhi, 110091
About– Nielsen is a global leader in audience insights, data, analytics and it is influencing the media landscape. They provide their clients with reliable intelligence and thus rank on the list of top B2B market research companies. This propels action by measuring behavior across all channels and platforms to find what audiences adore. Nielsen shapes the world’s media and content as a global leader in audience insights, data, and analytics. They equip our clients with unbiased and actionable insight so they can connect and engage with their audiences—now and in the future—through their understanding of people and their behaviors across all channels and platforms.
#3. Ipsos India
Website – https://www.ipsos.com
Contact Details :
Phone– : 022 6620 8000
Address – Mumbai/Chennai/Bangalore/Gurgaon/Kolkata
About– Clients, according to Ipsos, require more than just a data provider; they require a partner who can provide accurate and relevant data and turn it into actionable truth. Their inquisitive specialists not only give the most exact measurements, but also mold them to provide a True Understanding of Society, Markets, and People. To accomplish this, they employ the best of science, technology, and expertise, as well as the principles of security, simplicity, speed, and substance in everything they do. This, they claim, will enable their clients to act more quickly, intelligently, and boldly.
#4. Kantar Millward Brown
Website –http://www.millwardbrown.com/
Contact Details :
Phone– +91 22 5046 9990
Address – 3rd Floor, The ORB, JW Marriott, IA Project Road, Andheri (E)Mumbai 400099
About– Kantar has the insights you need to thrive, from consumer panel and media data to projecting long-term trends. Also from neuroscience to exit polls, from syndicated products and large-scale quantitative studies to qualitative research combining ethnography and semiotics.
Their operations in India cover the entire Kantar offering, including Business Vision and Strategy, Brand Strategy, Innovation, Brand Experience, Go-to-Market Strategy and Execution, Organisational Capability, Performance Optimisation and Prediction, and Social Research. All these specialty makes it on the list of prominent B2B market research companies.
#5. MarketXcel
Website – https://www.market-xcel.com/
Contact Details :
Email– info@market-xcel.com
Phone– 011 4234 3500
Address– New Delhi, Mumbai, Chennai, Kolkata, Bengaluru, Hyderabad, Trivandrum, Ludhiana, Lucknow, Ahmedabad, Pune & Patna
About– Market Xcel provides individualized one of the leading B2B market research companies that is tailored to the individual. Its originality resides in determining what people genuinely want, need, or believe, giving the linked businesses a competitive advantage. Market Xcel is able to execute services with distinction thanks to the solid backgrounds of its executive team and personnel.
Market Xcel specializes in giving practical answers to common business problems. It has been able to comprehend the typicality and major requirements of each business type as a result of its affiliations with a wide range of industry verticals. They have been diverse in our thinking during the last decade, as well as tough and unyielding in their activities. Beyond geographical bounds, their work is admired.
#6. Majestic MRSS
Website – http://www.mrssindia.in/
Contact Details :
Email– info@mrssindia.com
Phone– 91-22-2654 0719, +91-9326926803
Address– No. C-509, 5th Floor, Kanakia Zillion, Gateway To BKC LBS Marg, Kurla West, Mumbai-400070.
About– Next on the list of B2B market research companies is MRSS INDIA. It is India’s leading independent market research agency, relying heavily on technology for data collection, ensuring accuracy, validity checks, and shorter turnaround times. The MRSS India research team is based in Mumbai, Delhi, and Bangalore. The team has extensive experience dealing with both domestic and international corporations. MRSS India provides both national and international clients with a comprehensive range of qualitative and quantitative research services.
Marketing research can assist your B2B company in becoming more self-aware, market-aware, and change-ready. Don’t panic if this is your first time conducting research. A skilled research partner can handle the heavy lifting while also giving a more in-depth analysis of the results — results that you should be able to act on right now.
Marketing research is a powerful tool that is sometimes underestimated. The answers are available, if you’re looking for knowledge on how to recapture your company’s pace, what’s happening in the marketplace, why your main contender is gaining all the trade, or how to keep your competitive edge. All you need is the desire and the tools to acquire them. Take advantage of B2B market research companies in India listed above to ace your B2B game.
