FGDs/IDIs

FGDs, or Focus Group Discussions, are group interviews where a discussion among a small group of people is led by a moderator to collect qualitative data on a specific topic. IDIs, or In-Depth Interviews, are one-on-one interviews where a moderator asks open-ended questions to explore a topic in depth. Both FGDs/IDIs can be used to gather insights from individuals or groups, and can be conducted in person or online.

Conducting FGDs/IDIs

FGDs/IDIs are two of the best methods to gather rich and detailed insights from the target audience. There are several steps to conduct FGDs/IDIs:

1. Defining research objectives:

First, we identify the research goals, the target audience and other parameters to create relevant questions that will get us the information we need.

2. Recruiting participants:

For FGDs, we recruit a small group of people with a common factor like age, occupation etc. as required for the research objective. For IDIs, we bring in individual participants who are willing to be interviewed in depth.

3. Conducting FGDs/IDIs:

FGDs are conducted by a trained moderator who can guide the discussion and keep it on track. For IDIs, the moderator asks open-ended questions and probes for deep insight. These sessions are recorded for transcription and analysis.

4. Analysis and Reporting:

We transcribe the recordings and code the data by identifying themes and patterns in the responses. This helps us draw meaningful insights and helps us in creating the reports.

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Offices across India

Benefits of FGDs/IDIs

1. In-depth data collection:

FGDs/IDIs allow for detailed data collection that can be used for a deeper understanding of the target audience.

2. Adaptability:

These methods also allow for flexibility as the moderator can adjust the questions according to the responses of the participants.

3. Exploring difficult topics:

FGDs/IDIs are great at exploring topics that may be difficult to explore through other means. For example, some sensitive issues that the respondents may be hesitant to discuss in a survey.

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