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Know your market
B2B research, or business-to-business research, refers to the process of gathering and analysing information about companies or organisations to understand their needs, preferences, and behaviours. It involves researching the market, competitors, customers, and other relevant factors that impact the success of a business in the B2B space.
B2B research is essential for several reasons, including:
- Understanding the market: B2B research helps companies understand their market and identify potential growth opportunities. By analyzing trends, market size, and customer needs, companies can make informed decisions about product development and marketing strategies.
- Identifying customer needs: B2B research assists businesses in determining the preferences and needs of their clients, which is essential for creating goods and services that satisfy those needs. Businesses may customise their offers and raise customer satisfaction by learning what their customers value.
- Competitor analysis: B2B research enables businesses to evaluate their rivals and pinpoint their advantages and disadvantages. With this knowledge, businesses can create strategies that capitalise on their competitors’ flaws and set themselves apart from the competition.
- Risk mitigation: B2B research can help companies to identify potential risks and challenges in the market, allowing them to develop contingency plans and mitigate potential losses.
- Strategic decision-making: B2B research can provide businesses with data and insights that can help in strategic decision-making, such as market entry, product development, and pricing strategies.
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Our B2B Research methodologies
Surveykshan can help you with B2B research in a range of ways to help you make informed decisions and stay ahead of the competition.
Surveys
We can conduct surveys on businesses to collect data on topics like industry trends, customer satisfaction, purchasing habits, or product usage. These surveys can be conducted online, over the phone, or in person.
Interviews
In-depth interviews can be conducted with business leaders or key decision-makers to gather insight on particular topics. These interviews can be done in person, on the phone or through video-conferencing.
Focus Group
With the help of focus groups of business leaders, we can gather feedback on specific products, services, trends, or marketing messages. These focus groups can give us insight into how businesses perceive a product or service and the areas for improvement.
Secondary Research
This involves collecting data from existing sources like industry reports, company filings, and trade publications. Secondary research is often used to gather information for competitive analysis, market sizing, and trend analysis.
Observational Research
This involves the process of observing businesses in their natural settings to understand their operations, processes, and customer interactions. this type of research can be done in person, or remotely with the use of video conferencing and other technologies.
Online Analytics
By collecting and analysing data from online sources like website traffic, social media activity, or online reviews, we can gather insights into consumer behaviour, product preferences, or industry trends.
Social Media Listening
This involves monitoring social media channels to understand what B2B participants are saying about some company, product, service or industry. Social media listening can be a very useful tool in brand monitoring and reputation management.
Data Mining
Data mining techniques can be used to extract valuable information from large datasets. This can be very helpful in deriving insights into market trends as well as in customer behaviour.
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