Address
13A, Pratap Nagar, Mayur Vihar Phase-1, New Delhi-110091
The study of the elements that influence people’s behavior within a certain market is known as qualitative market research. In a commercial market, qualitative research could be used to learn about buyers’ reasons for purchasing something, such as what they think of a product and why they think that way. Qualitative research typically uses small sample sizes because of in-depth examinations of the subjects. With the increasing demand for Qualitative Research, we see market research industry booming with qualitative market research companies.
Quantitative research varies from qualitative research in that the latter is primarily concerned with statistics in order to answer binary questions, such as how much or how many.
“The worse thing that contemporary qualitative research can imply is that, in this post-modern age, anything goes. The trick is to produce intelligent, disciplined work on the very edge of the abyss.”
― David Silverman, Interpreting Qualitative Data
5 qualitative research techniques
- Interviews
- Focus groups
- Case study
- Observing participants and consumer patterns
- Creative games
When we opt for qualitative market research companies, we make the following decisions:
- Generation of ideas along with the development of new products
- Examining the current or potential placement and marketing strategy for a product, service, or brand
- Product/brand strengths and shortcomings
- The dynamics of purchasing and decision dynamics are something to be aware of.
- Examining how people react to advertisements and public relations campaigns, as well as other marketing communications, graphic identity/branding, and package design, among other things.
- Market segments such as demographics and customer groups are being investigated.
- Evaluating the usability of websites, interactive goods, and services
- Understanding a company’s, brand’s, category’s, and product’s perceptions
Looks like a big task? Need not worry! We have a list of third-party Qualitative market research companies to help you conduct your research at ease under the experienced experts of the industry.
Leading Qualitative Market Research Companies
Surveykshan
Website – https://www.surveykshan.com/
Contact Details :
Email– info@surveykshan.com
Phone– 8800766787, 7289038981
Address – 13-A, 2nd floor, Pratap Nagar, Mayur Vihar-1, New Delhi, 110091
About– Surveykshan is one of the leading qualitative market research companies in India. With their over the top experience and skilled experts specialized in qualitative market makes them on top of this list. They conduct market research using fascinating methods in order to give you effective company ideas! As an evidence-based organization, they deliver insights and practical advice to clients all throughout India. Their educated advisors give you personalized recommendations based on an unparalleled combination of expert-led, professional, and data-driven research.
Services available at Surveykshan are-
- Quantitative Research
- Qualitative Research
- CATI
- Face-to-Face Interview
- Online Surveys
- Desk Research
Seminal Research Pvt Ltd
Website – http://www.seminalresearch.com/
Contact Details :
Email– info@seminalresearch.com
Phone– +91 124 2848100
Address – Seminal Research Services Pvt Ltd, JMD Megapolis 907-911, Sohna Rd, Sector 48 Gurgaon
About- Seminal Research, based in Gurgaon, India, is one of the full-service qualitative market research companies that provides end-to-end research services across various industries. They’re based in Boston and Berlin, and they work all around the world. Their core competency is data collection using various methodologies all over the world, with offices in India, the United States, and Germany. Survey programming, translation, transcriptions, data processing, multilingual coding, and charting are among their operational skills.
They assist a wide range of enterprises, including MR firms, consultancy groups, and end clients in various verticals, in better understanding their customers and driving their research needs faster. They are one of the most experienced data gathering firms in the industry, with professionals who have relevant experience to provide the best services in the industry.
1 Lotus Market Research
Website – https://www.1lotusresearch.com/
Contact Details :
Email– info3@1lotusresearch.com
Phone– +912220815152, +91 9833 279 397
Address -1Lotus Research, 1108, Opal square, 11th Floor, S. G. Barve Road, Wagle estate, Thane (West) – 400604 Republic of India
About– 1Lotus Research is a group of seasoned research specialists who can handle both quantitative and qualitative projects. Ad hoc, tracking, and syndicated work on retail, consumer products, concepts, pharmaceutical products, biologics, medical devices, and diagnostics are all part of their primary market research. They are one of the recognized and experienced qualitative market research companies.
1Lotus Research specializes in healthcare, pharmaceutical, and medical research, with a diverse range of expertise and target audiences. Qualified recruiters and interviewers who have experience in the industry for years enable and staff the in-house CATI team. 1Lotus Research performs primary healthcare, business-to-business (B2B), business-to-consumer (B2C), technology, and tourist research throughout the Asia Pacific and the Middle East.
Inqognito Insights
Website – https://www.inqognito.com/
Contact Details :
Email– contact@inqognito.com
Phone– +91 124 4832797
Address – Gurgaon: -507, 5th Floor, Tower-B, Pioneer Urban Square, Golf Course Extension Road, Sector – 62, Gurugram – 122102. Haryana
About– This is one of the qualitative market research companies based in New Delhi and has access to all Indian markets and customers across all socioeconomic strata, ensuring that they are aware of the delicacy of researching the Indian consumer and can alter their tools and procedures accordingly. To handle difficult research, they have technological talents and high-end analytical capabilities. The crew has a wealth of expertise in handling a wide range of projects, including exploratory, segmentation, ethnography, shoppers, usability tests, and mystery audits. They use technology to gather more actionable information in the present, such as eye tracking, mobile research, and online communities, to gain a deeper understanding of their customers.
Orchidea Research
Website – http://orchidearesearch.com/
Contact Details :
Email– contact@inqognito.com
Phone– +91-0124 – 414 0003
Address – Gurgaon: -Office No. 350, Third Floor, Tricity Plaza, Peer Muchalla, Zirakpur, Mohali, Punjab, India 160104
About – Orchidea Research is next on the list of top qualitative market research companies. It provides its clients with a variety of research, consulting, and electronic survey services all around the world. Additionally, with their own online panel in over 40 countries worldwide, they can deliver customized research solutions to clients ranging from customer to B2B to healthcare research. They can meet their clients’ wants and expectations using capabilities, expertise, networking, and technology while ensuring the quality of the data is never compromised.
Orchidea assists clients in leading positive transitions, developing creative organizational models, capturing value from client and channel strategies, improving the efficacy of distribution networks and assets, and incorporating security into their plan to ensure resilience. They understand that distinctive qualities are critical to a client’s success, and they have the expertise and depth in these areas to maximize their advantage.
To Conclude…
That concludes the list. We’ve listed five qualitative market research companies that you may use to better understand your user or target client and get the most out of your online surveys. It’s now your turn. Start your market research by contacting one of the qualitative market research companies listed above. You’ll be all set to create continuous leads and revenue for your company after you have a comprehensive grasp of your clients.
Found this list of qualitative market research companies beneficial? Check out our next blog- Top 12 Market Research Software to find out best market research software in the market to have effective research data.
